Plan what to test
We read your search data and past results, and pick the messages and audiences worth testing next.
Paid ads · Add-on
Find the message that works. Then use it everywhere.
Ads that learn every week, stay on-brand, and teach your website what to say. On Meta, Google and LinkedIn.
1
Test three messages
Same budget, same audience, three different reasons to enquire.
2
See which one brings enquiries
We judge by enquiries, not clicks.
3
Put the winner on your website
Once you approve, the winning message becomes your page headline.
Northgate Dental · Meta testExample
Ad ASame-day appointments in Dubai Marina.Enquiries
Ad BMost enquiriesSee our prices before you book.Enquiries
Ad CGentle care for nervous patients.Enquiries
northgatedental.exampleHomepage headlineWelcome to Northgate Dental. See our prices before you book.
Illustration. The brand is fictional.
Every ad teaches the next one
And your website keeps what the ads learned, long after the ads stop.
Build from your brand
Ads are made from your own photos, brand kit and approved claims, in every format Meta, Google and LinkedIn need.
Learn and move it
Results feed the next round. Winning messages move to your website and the pages search engines and AI assistants read.
Three things an ad tool can’t do alone
Knows your brand
Built from your assets and brand kit, so every ad looks and sounds like you.
Reads your search data
Your organic data shows which searches and questions are worth paying for.
Moves winners to your website
What wins in ads becomes your headline, your page and your answer to customers’ questions.
Your ad, your call
Every ad comes to you before it runs. Use it as it is, or change it first.
- Edit the words
- Change the picture
- Regenerate one part without starting over
- Approve or reject
Healthcare, property, education and finance have ad rules. We write within yours.
Tell us what your ads must follow, such as health-authority approvals, property permit numbers or financial disclaimers. We build them into every ad, and your team approves each one before it runs.
Why run both together
Ads tell us quickly which message gets people to click and enquire. We use that to decide what goes on your website. Your organic data, in turn, tells us which searches are worth paying for.
Ads test messagesThe winning messageGoes on your website
Organic search dataSearches worth paying forWhere ads run
Running both together means you learn faster and rely less on ads over time.
Paid questions
Which channels do you run?
Meta (Facebook and Instagram), Google Ads and LinkedIn.
What costs money: making the ads or running them?
The Paid add-on covers planning, making, testing and learning. Ad spend is separate and goes to the ad platform.
Who is Paid not for?
Brands spending less than $1,000 a month on ads, or with no way for customers to enquire or buy online. Below that, tests take too long to tell you anything useful.
Do you guarantee results?
No. We commit to testing properly, judging by enquiries, and reporting honestly on what changes.
Is my ad data shared with other brands?
No. Your brand’s data is never shared with another brand.
Thinking about ads?
Tell us what you spend today and what you want from it. We’ll tell you if Paid makes sense for you yet.
Ask about Paid