What AEO changes
Discovery no longer ends on a results page. Answer engines synthesise a shortlist, explain trade-offs and cite evidence before a buyer visits a site.
Read: AI visibility vs SEO: what changes, what stays the sameHow answers are built
Models combine learned knowledge, retrieval systems, fresh web pages and trusted sources. The exact blend varies, but clear entities and defensible evidence consistently matter.
Read: How ChatGPT, Gemini, Perplexity, Claude and Google AI build an answerA measurement model
Track inclusion, citation share, sentiment and competitor presence. Add first-party crawler and search data, then attach confidence to every trend.
Read: How to measure AI visibility (a practical method)Earning citations
Publish specific, verifiable claims. Make primary evidence easy to parse. Strengthen source relationships and keep important pages technically accessible.
Read: How to write a page AI answers will actually citeYour first 90 days
Baseline the landscape, prioritise the highest-value questions, fix evidence gaps, and measure whether the answer changed beyond sampling noise.
Read: Why AI names your competitors instead of you: a diagnostic checklist