Blog
Guides to marketing in AI answers
Practical research and playbooks for measuring AI visibility, earning citations and building an AEO operating rhythm.
GEO vs SEO vs AEO: the differences and what to do
GEO, SEO and AEO get used as if they were rivals. They are three views of one job. Here is what each term means, where they overlap and what to do first.
20 Oct 2026 · OClever Research
Read the guideNew
The latest guides
NewCan Indian brands use ChatGPT business profiles? What is known and what is not
India is reportedly ChatGPT's largest market by weekly users, yet nothing published says Indian businesses can use the new profiles. What is confirmed, what is not and what each type of business should do.
11 Nov 2026
NewChatGPT business profiles explained: what launched and what is missing
OpenAI opened a beta that lets businesses claim a verified profile in ChatGPT, upload product feeds and read a 28-day report. Here is what it does, what it leaves out and what to do this week.
11 Nov 2026
NewHow to claim and set up your business on ChatGPT, step by step
A practical walkthrough of claiming a ChatGPT business profile: the four verification routes, the identity check, the nine required product feed fields and a pre-launch checklist.
11 Nov 2026
Popular
The guides we send people to first
Tools · 11 min readBest AI visibility tools in 2026: how to choose
Technical · 8 min readWhat is llms.txt? How it works and how to write one
Research · 11 min readHow ChatGPT, Gemini, Perplexity, Claude and Google AI build an answer
Strategy · 10 min readWhy AI names your competitors instead of you: a diagnostic checklist
Measurement · 9 min readHow to measure AI visibility (a practical method)
Strategy · 9 min readHow to find and fix wrong or negative claims AI makes about your brand
Browse by topic
All guides
27 guides, newest first
NewCan Indian brands use ChatGPT business profiles? What is known and what is not
India is reportedly ChatGPT's largest market by weekly users, yet nothing published says Indian businesses can use the new profiles. What is confirmed, what is not and what each type of business should do.
11 Nov 2026
NewChatGPT business profiles explained: what launched and what is missing
OpenAI opened a beta that lets businesses claim a verified profile in ChatGPT, upload product feeds and read a 28-day report. Here is what it does, what it leaves out and what to do this week.
11 Nov 2026
NewHow to claim and set up your business on ChatGPT, step by step
A practical walkthrough of claiming a ChatGPT business profile: the four verification routes, the identity check, the nine required product feed fields and a pre-launch checklist.
11 Nov 2026
NewMentions, citations and clicks: what a ChatGPT dashboard cannot tell you
A platform report counts the times it sent people to your site. It cannot tell you how often you are named, who is named instead of you or how answers change from run to run. Here is how to measure the rest.
11 Nov 2026
Answer engine optimization tools: what to look for
AEO tools fall into four groups: trackers, content tools, technical checkers and log analysers. What each does, what to ask a vendor and how to pick.
20 Oct 2026
Best AI visibility tools in 2026: how to choose
An honest guide to the main AI visibility tools in 2026: what each is built for, who it suits and what to check before buying. Written by a vendor.
20 Oct 2026
GEO vs SEO vs AEO: the differences and what to do
GEO, SEO and AEO get used as if they were rivals. They are three views of one job. Here is what each term means, where they overlap and what to do first.
20 Oct 2026
Profound and Peec AI alternatives: how to choose
Looking for a Profound or Peec AI alternative? What to check, which kinds of tool fit which team, and where OClever is and is not the right choice.
20 Oct 2026
What is llms.txt? How it works and how to write one
llms.txt is a plain markdown file that points language models to your best pages. What it is, what it does and does not do, and a template you can copy.
20 Oct 2026
Branded vs unbranded prompts: why you need to track both
Branded prompts show how AI describes you when someone already knows your name. Unbranded prompts show whether you are even in the conversation. They answer different questions, so they need separate scores.
13 Oct 2026
AI visibility vs SEO: what changes, what stays the same
SEO and AI visibility share foundations such as crawlable, helpful pages. They differ in what is measured, how results are produced and what 'winning' looks like. This guide separates the overlap from the differences.
12 Oct 2026
Share of voice in AI answers: how it is calculated and how to read it
Share of voice shows how much of the conversation your brand owns across AI answers. Here is the arithmetic, the traps, and what to do when it moves.
11 Oct 2026
How ChatGPT, Gemini, Perplexity, Claude and Google AI build an answer
Each AI engine uses a different mix of model knowledge and live search. Knowing how they differ explains why your brand can be named by one and ignored by another.
10 Oct 2026
Why AI names your competitors instead of you: a diagnostic checklist
When an AI answer lists rivals and leaves you out, the cause is usually one of five things. Work through them in order, from access to reputation, to find the fix that applies.
9 Oct 2026
How to find and fix wrong or negative claims AI makes about your brand
AI answers sometimes state outdated, wrong or unfair things about a brand. Here is how to find those claims, trace them to a source, and correct what you can.
8 Oct 2026
OClever vs sampled-prompt AEO tools for agencies
Most AI-visibility tools ask a handful of prompts and report what came back. See how OClever's first-party evidence and white-label agency workspace compare, dimension by dimension.
8 Oct 2026
AI crawlers, robots.txt and llms.txt: what to allow and why
Which AI crawlers exist, what each one does, how to control them in robots.txt, and what to make of llms.txt.
7 Oct 2026
Query fan-out: write for the sub-questions an AI answer is built from
AI engines often split one question into several smaller searches. Understanding that process shows you which pages to write and how to structure them.
6 Oct 2026
AI visibility reporting for agencies: what belongs in a monthly client report
A practical template for reporting AI visibility to clients: the metrics to show, how to explain them, and how to turn findings into a plan.
5 Oct 2026
How products get recommended in AI shopping answers
AI assistants now answer product questions with named recommendations. Here is what influences which products appear and what e-commerce teams can do about it.
4 Oct 2026
How to measure AI visibility (a practical method)
A step-by-step method for measuring whether AI assistants name your brand: build a prompt set, sample answers, score share of voice, sentiment and citations, and track it over time.
14 Sept 2026
ChatGPT vs Perplexity citations: how the two differ
Perplexity cites by default and links heavily; ChatGPT cites when it retrieves. Here is how citation behaviour differs between them and what it means for your content.
8 Sept 2026
Why confidence intervals belong in every AI visibility report
How sample size and variance change what an AI visibility score can tell you.
2 Sept 2026
How to write a page AI answers will actually cite
The structural traits that make a page easy for answer engines to quote: a direct answer, question headings, named entities, verifiable evidence, schema and visible dates.
30 Aug 2026
From keyword lists to answer landscapes
Keywords describe queries. Answer landscapes show the questions buyers ask AI engines and which brands get cited in the replies.
21 Aug 2026
What server logs reveal about AI crawlers
Your CDN and server logs record which AI crawlers visit, what they fetch and how often. Here is how to read that signal.
7 Aug 2026
How citations shape the generated shortlist
Answer engines compress markets into a handful of named brands. Citation patterns reveal which sources decide who makes that shortlist.
24 Jul 2026
Free tools
See how AI engines talk about your brand
OClever samples the major AI engines, shows the answers behind every number and turns gaps into actions. Comparing tools? See how OClever compares.